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Alipay promotes Bitcoin ETF ads while navigating China’s crypto regulations

Alipay features Bitcoin ETF promotions: Alipay has begun showing Bitcoin ETF advertisements to over one billion users. These ads endorse investments in spot Bitcoin ETFs, allowing a minimum buy-in of just 10 CNY. This low entry point could increase crypto interest in the region.

Regulatory landscape limits crypto transactions: Despite crypto market interest in 2024, China’s strict regulations obstruct direct Bitcoin transactions. Analysts believe that while advertisements exist, they’ll likely disappear due to loopholes. The ongoing ban on crypto exchanges remains firm despite hints of potential regulatory changes.

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