On March 27, 2025, Changpeng Zhao announced the launch of ‘Pay to Reach’, aimed at managing high message volumes. Users can send direct messages to him for a fee of 0.2 BNB, enhancing BNB’s utility and establishing a monetization model within the crypto community.

While the feature offers a new way to engage, it raises concerns regarding the commercialization of previously free communication channels. CZ’s initiative has drawn criticism and sparked discussions on the balance between accessibility and managing communication within the crypto ecosystem.