Corporate Bitcoin adoption in the EU is limited due to fragmented regulations and a lack of liquidity compared to the U.S., resulting in European firms like BNP Paribas and Bitpanda being cautious in embracing Bitcoin.

Surveys show that European financial institutions may underestimate investor demand for cryptocurrencies by 30%, reflecting a conservative investment attitude that affects pension funds and institutional investments in Bitcoin.

Regulatory hurdles create a fragmented institutional landscape in Europe, causing slower adoption rates for Bitcoin compared to the U.S. However, with recent product launches, there may be a gradual shift as the crypto landscape evolves.