In Latin America, particularly Argentina and Brazil, corporations are embracing Bitcoin as a strategic reserve akin to the U.S. Model. The adoption reflects a trend where companies leverage cryptocurrency to combat persistent inflation, enhancing their financial resilience.

Fintech firms in LATAM, such as Nubank, are expanding Cryptocurrency services, reflecting significant user interest. Nubank has introduced trading options for major cryptocurrencies, including BTC, showcasing a growing consumer demand for digital assets and innovative financial solutions.