The Brazilian National Data Protection Authority (ANPD) has rejected Worldcoin’s appeal, emphasizing the need for clear consent in biometric data processing, which must be free, informed, and unequivocal.

Regulators worry that financial rewards could manipulate consumer behavior and that sensitive information cannot be deleted later, leaving users unable to revoke their consent.

Despite the ban, Worldcoin (WLD) saw a significant price increase to $2.40, triggered by external market influences. However, its value has been volatile, dropping significantly in the past 30 days.