Coca-Cola drops ‘a special digital collectible’ on Polygon

On Sunday (July 7), which is when “International Friendship Day” is celebrated in the U.S., Coca-Cola announced that it is “thanking fans who’ve been a part of the brand’s journey into the metaverse over the last year with a special digital collectible drop.”

Coco-Cola also mentioned that “digital collectible owners will gain access to rewards and perks, including Coke Studio-powered experiences, gaming events and early access to Coca-Cola Creations limited-edition product launches.”