Crypto.com Arena to undergo comprehensive renovations, upgrades
Crypto.com Arena will undergo comprehensive renovations over the next two years, officials announced Monday. Crypto.com Arena was Staples Center, the Los Angeles’ iconic sports arena that Crypto.com bought naming rights in a $700 million deal.
This is a move made by Crypto.com to compete with competitors such as Binance, FTX and Bybit in terms of brand extension through the sports field.