GameStop partners with crypto exchange FTX.US to boost digital asset adoption

Video game firm GameStop (GME) is partnering with Sam Bankman-Fried’s crypto exchange FTX.US to promote interaction between the gaming and crypto community.

According to Financial Times, the two companies will promote e-commerce and marketing initiatives, while certain GameStop retail stores will carry FTX gift cards. GameStop is also being given the label of FTX’s “preferred” retail partner in the U.S.