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Google updates cryptocurrency advertising rules for the UK starting January 2025

All crypto advertisers in the UK, including exchanges and wallet providers, must register with the Financial Conduct Authority (FCA) to RUN ads on Google. Advertising for hardware wallets is allowed without registration for private key storage only.

Google mandates all UK crypto advertisers to secure certification and comply with local laws. This revised policy signifies a focus on enhanced user safety and diminishing fraud in the cryptocurrency sector.

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