Revised $JUP airdrop success: Jupiter DEX’s initial $1.7 billion airdrop failed, securing just 58% approval. However, following over 12,000 responses from its community, the exchange introduced an improved $JUP distribution plan, successfully passing with 87% approval. This plan emphasizes long-term token ownership to build a supportive user base.

Focus on user engagement: The revised ‘Jupuary’ airdrop of $860 million over two years aims at inspiring true user engagement. By limiting tokens to long-term holders and excluding bots, the platform seeks to foster a dedicated community. Founder ‘meow’ highlighted the importance of targeting engaged users for sustainable growth.

Expansion plans and partnerships: Jupiter DEX is strategically enhancing its services by expanding cross-chain capabilities. With ties to Mayan Finance, Debridge, and Wormhole, it offers a bridge aggregator service, increasing liquidity and user accessibility. This strategy aligns with potential regulatory clarifications and could uplift $JUP’s market position in 2025.