Jeju Island in South Korea is strategizing to embrace NFT tourist cards to attract the younger generation, specifically millennials and Gen Z. This digital initiative is expected to reinvigorate tourism by offering benefits such as travel subsidies and discounts on local attractions. The trial for this initiative is set to begin in the second half of 2025.

Jeju has a notable history of implementing blockchain initiatives, such as the blockchain-based COVID-19 contact tracing app launched in 2021. This history is further being leveraged by planning the introduction of NFT tourist cards. These cards are designed not just for travel perks but also to reinforce Jeju’s image as a tech-forward destination.

There has been a significant rise in the number of crypto users in South Korea, reaching 15.6 million by late 2024. This reflects a broader interest in digital assets and technologies. Jeju’s move to integrate NFT technology into tourism could potentially appeal to this growing demographic that is already engaging with blockchain and digital innovations.