La Rosa Holdings will facilitate Bitcoin payments for over 3,000 real estate agents in the United States. This initiative meets rising demands for versatile payment options in real estate transactions.
The company reported a significant 155% year-over-year revenue increase, reaching 51.7 million USD in the first nine months of 2024, which underscores its strong market position.
CEO JOE La Rosa highlighted that adopting cryptocurrency payments could generate additional revenue streams and align with client preferences for modern transaction methods.