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Mentions of Bitcoin jump on social media and web searches, indicating potential retail interest

Bitcoin and Ethereum were mentioned 247,000 and 73,600 times respectively in early January 2025, with numbers escalating significantly later in the month.

Google Trends indicates searches for ‘Bitcoin’ and ‘how to buy crypto’ also surged, peaking at 100 and 92 when Donald Trump assumed a pro-crypto position.

Factors such as Bitcoin’s price increases and Trump’s launch of a $50 billion memecoin contributed to the growing interest in cryptocurrencies from retail investors.

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