Morgan Stanley’s E-Trade, handling $1.2 trillion, is considering venturing into cryptocurrency services. This move could be influenced by the anticipation of lenient crypto policies under the Trump administration. Historically, E-Trade has been a leader in electronic trading innovations.

Morgan Stanley’s interest in digital currencies isn’t recent—it dates back to 2017 when former CEO John Mack showed enthusiasm toward digital assets. By 2021, the firm offered these investment opportunities to their wealthy clients, further strengthening their footing in the crypto market.

By 2024, Morgan Stanley advanced by enabling its financial advisors to recommend Bitcoin ETFs to clients. The firm’s strategy reflects a cautious yet keen approach to maintaining relevance in the rapidly evolving financial sector dominated by cryptocurrency innovations.