My Neighbor Alice announces a new partnership with the ELLE brand

On September 20, My Neighbor Alice announced a multi-year licensing partnership with the Lagardère Group, the owner of the ELLE lifestyle brand. Through the partnership, gamers in My Neighbor Alice will be able to participate in ELLE-branded experiences and quests.

The partnership also serves as an important example and exploration of how brands can establish themselves in the Web3 metaverse, and will open the door to unique gameplay experiences for the game’s users.