Polymarket experienced remarkable growth in active traders, reaching 450,000 in January 2025, a 91% increase from October 2024. This surge indicates sustained interest in the app beyond just political events, but also across new betting markets.

While trading volume declined from $2.6 billion in November to $1.23 billion in January, open interest remained stable around $100 million. This reflects ongoing activity in various betting categories beyond the recent U.S. Elections.

With increasing regulatory scrutiny, including a CFTC investigation and potential token launch speculations, Polymarket may adapt its strategies in response. The rise in active addresses suggests that market participants are anticipating new developments.