Pioneering partnership: This partnership transforms the Red Bull Arena in Harrison, N.J., into ‘Sports Illustrated Stadium’ in 2026, where Sports Illustrated Tickets will handle ticketing for MAJOR sports and entertainment events.
Innovative ticketing technology: Leveraging Avalanche’s blockchain, this system will convert tickets into dynamic digital assets, offering fans exclusive perks, personalized content, and enhancing overall engagement during events at Sports Illustrated Stadium.