Tether, a leading player in stablecoins, is venturing into AI filmmaking. They oversee about 137 billion USDT in circulation and have started hiring filmmakers skilled in AI. Paolo Ardoino, the CEO, described AI as a key focus, emphasizing its advantages in scalability, speed, and cost efficiency.

The company plans to employ 200 specialists for its AI platform by mid-2025, having already onboarded 30. Recruiting efforts are focused on the Asia-Pacific, Europe, and South America. This initiative aligns with Tether’s historical move beyond stablecoins, marking its commitment to technological advancement.

Tether has diversified into AI-driven data services, tokenization, and commodity lending. Their 775 million USD investment in Rumble’s video platform showcases Tether’s digital asset influence. Ardoino stresses the need for evolving hiring strategies in line with shifting technological trends, reflecting a broader push within the crypto industry toward AI projects.