In 2024, El Salvador saw a 22% rise in tourism, credited largely to its Bitcoin adoption. The country recorded 3.9 million tourist arrivals, primarily from the U.S., showcasing the appeal of experiencing Bitcoin transactions. Safety improvements further reduced crime, significantly contributing to the tourism boost.

Banco Santander’s report connects El Salvador’s tourism surge to its innovative cryptocurrency policies. The tourism sector contributed 11% to the GDP, surpassing regional competitors like Costa Rica. The government’s Bitcoin initiatives and improved safety have positioned El Salvador as a model for integrating cryptocurrency into tourism and economic development.