On March 10, 2025, BBVA announced that it gained approval to launch Bitcoin and Ether trading in Spain. The service will be offered via its mobile app, initially to a select user group, exemplifying the bank’s commitment to providing a user-friendly crypto investment platform.

With nearly 9% of Spaniards owning digital assets, BBVA’s move reflects the rising domestic interest in cryptocurrencies. Projections suggest crypto adoption in Spain could reach 31.55% by the end of 2025, potentially translating to over 15 million crypto users.