Thumzup Media Corp. Has purchased 9,783 BTC, equivalent to approximately 1 million USD. This acquisition highlights their intent to amass substantial reserves of Bitcoin, aiming to allocate up to 90% of their liquid assets in this cryptocurrency, pending regulatory permissions. With this purchase, they are making a significant shift in their treasury asset strategy.

The company plans to pay gig economy workers in Bitcoin, contingent upon regulation compliance. To safeguard their Bitcoin holdings, Thumzup has partnered with Coinbase’s Prime platform for custodial services. This strategic move ensures secure management of their Bitcoin assets, paving the way for innovative payment solutions in their operational framework.

With the Bitcoin investment making up 3% of its 33.6 million USD market capitalization, Thumzup joins the growing trend of companies adopting Bitcoin as a treasury asset. This bold move contrasts with conservative approaches, potentially offering competitive advantages. Using Bitcoin could enhance Thumzup’s appeal in the gig economy, aligning with emerging market trends.