Walmart dives into metaverse with launches in Roblox

Retail giant Walmart (WMT) is allowing consumers to experience the metaverse through the launch of two new experiences in gaming platform Roblox, a leading metaverse gaming platform founded in 2004.

Walmart has created two experiences, one called Walmart Land and the other Walmart’s Universe of Play, according to a statement Monday. Walmart Land will include a virtual merchandise store, while Universe of Play contains various toy worlds and games.