Warner Music Group delves deeper into metaverse, invests in DressX

American entertainment and record label conglomerate – Warner Music Group – is continuing to expand its metaverse strategy, evident in its latest partnership and investment in DressX, a digital fashion retailer.

Under the agreement, Warner Music artists will be able to collaborate directly with DressX to design and launch 3D and AR virtual clothing, which can be collected and accessed by fans across various social media channels such as Instagram, Snapchat, and other platforms partners.