MicroStrategy’s transition to Strategy is marked by its substantial investment in Bitcoin, exceeding 20 billion USD. The new website Strategy.com features key Bitcoin metrics, positioning the company as an authority within the crypto space, which is crucial as institutional investors are increasingly drawn to Bitcoin.

Ultimately, this rebranding is anticipated to resonate with a wider audience, aligning the company’s identity closely with the expanding Bitcoin community. CEO Phong Le highlights that the new name is easier to remember and reinforces their long-term commitment to Bitcoin.