Adidas enters Metaverse with Bored Ape Yacht Club Ethereum NFT

Adidas announced a collaboration with Bored Ape creators Yuga Labs to enter the metaverse, an emerging vision of a future internet in which users interact in shared 3D worlds with their owned NFT collectibles.

In addition to the Bored Ape Yacht Club, Adidas is teaming up with notable NFT collector Gmoney, as well as Punks Comic, an unofficial Ethereum NFT derivative project inspired by the popular CryptoPunks.