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Banking giant HSBC partners with metaverse firm The Sandbox

Banking giant HSBC partners with metaverse firm The Sandbox

In a press release Wednesday, the British banking giant announced that it has acquired virtual real estate in The Sandbox, one of the leading metaverse games in the crypto space, to connect and engage with a global audience of sports, esports and gaming enthusiasts.

Suresh Balaji, HSBC’s chief marketing officer, said the bank aims to create innovative brand experiences with this move.

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