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Nike wants to bring sneakerheads into the Metaverse

Nike wants to bring sneakerheads into the Metaverse

Nike has officially taken its first step into the metaverse. The brand announced the arrival of a virtual world, called Nikeland, made in partnership with the online gaming platform Roblox.

Nikeland allows users to dress their virtual selves in Nike’s latest (digital) products, including hats, clothes and sneakers.

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