SM Entertainment partners with Binance to launch global play-to-create NFT ecosystem

On Feb.23, the Korean entertainment powerhouse revealed that their subsidiary SM Brand Marketing (SMBM) has established a strategic partnership with Binance as they begin their venture into NFTs and blockchain markets.

According to the agreement, the two companies will collaborate to expand their play-to-create (P2C) ecosystem in which users can create games, music, dance and goods on their own.