Decentraland (MANA) is a decentralized virtual reality platform (Decentralized Virtual Reality Platform) developed on the Ethereum Blockchain network.
Decentraland was first launched in 2017 and officially opened to the public in February 2020. Since then, Decentraland has provided users with various experiences, including interactive games, 3D scenes, and more interactive experiences.
Decentraland allows users to create a token-based economy to own land in virtual reality. Participants can freely create and build anything when they own a piece of land there. In addition, participants can experience a variety of engaging everyday activities such as attending seminars, going to casinos, watching water music, driving, visiting resorts, shopping with friends, etc.
MANA is the governance token of Decentraland. MANA holders control how the Decentraland platform works by recommending and voting on policy updates, the specifics of upcoming LAND auctions, and the types of content allowed on the Metaverse.
The metaverse is witnessing a decline due to the rise of generative AI technologies. Investments by companies like Meta have not yielded expected outcomes, leading to doubts about metaverse’s future.
Despite challenges, tokens like MANA, SAND, and AXS show resilience. Investors with strong conviction see these as undervalued opportunities and community-focused platforms may drive future success.
Decentraland shows the highest development activity among NFT projects, outpacing others like FLOW and FET. Meanwhile, FET has climbed to the fifth position in development activity over the past month. This progress signifies positive momentum for both tokens, suggesting future growth potential in the rapidly evolving NFT space.
While some MAJOR NFT players are retreating, development remains strong. MANA and FET, despite the exits, exhibit bullish signs in supply distribution. Experts foresee growth in the NFT sector in 2025, with an extended use case for NFTs, hinting at an expansion in adoption and market potential, driven by innovative projects.
Accumulation trends suggest larger holders are buying more MANA since late November, and FET shows similar trends from early December. Both tokens have seen an increase in activity and interest, with wallets holding significant amounts growing steadily, reflecting a bullish sentiment among larger investors and holders in the market.
According to Santiment, Decentraland executed 168.17 notable GitHub activities in the last 30 days, emerging as the project with the highest development activity among NFT initiatives in the past month.
Decentraland launches virtual property renting for LAND owners
The metaverse platform Decentranland announced a new platform feature which allows its users who own virtual LAND to essentially become landlords.
Owners can now officially rent out their property to other users on the platform for predefined periods of time. This allows users to earn passive income off of their metaverse assets.
Norway steps into the Metaverse with Decentraland tax office
At the Nokios conference, Norway’s central register, and the nation’s tax authority, announced that they’re partnering with consulting firm Ernst and Young (EY) to establish an office in Decentraland.
The partnership with Norwegian authorities will help spearhead education in the crypto space by teaching users about taxes related to decentralized finance (DeFi) and non-fungible tokens (NFT).
Netflix teams up with Decentraland to bring The Gray Man to the metaverse
Netflix has announced a new partnership with Decentraland, a leading metaverse platform. The two companies will be working together to create The Gray Man: Metaverse Mission in the the virtual world.
The in-game mission tests the user’s knowledge about The Gray Man and their ability to navigate the Decentraland metaverse. Winners will be awarded with wearables from the movie to be used in the Decentraland Metaverse.
Fashion takes center-stage in the Metaverse at Decentraland’s Metaverse Fashion Week
Decentraland kicked off Metaverse Fashion Week: a combination of high-end designers and wearables vendors flaunting NFT collections in the blockchain-based virtual world. Brands such as Estée Lauder, Tommy Hilfiger, Dolce & Gabbana and Forever 21 are all participating in the virtual fashion event.
With the rise of digital goods and metaverse shopping experiences, Decentraland’s Fashion Week seeks to provide a space for people to express themselves and expand the understanding of their own self through wearables on their avatars.
Skechers, global footwear company, opens store in Metaverse
Global sneaker brand Skechers is on track to build its experiential store at Fashion Street Estate in Decentraland. Skechers has leased the equivalent of a 5,000-square-foot location on virtual land owned by Metaverse Group to develop an immersive store at the Fashion Street Estate located in the Decentraland Metaverse.
Skechers recently submitted trademark applications to sell virtual items, including footwear and clothes, thus laying the groundwork for new Metaverse growth potential.
JPMorgan becomes the first bank to enter the Decentraland metaverse
JPMorgan, the largest bank in the United States, has launched a lounge in the blockchain-based virtual world Decentraland, making it the first bank in the metaverse.
The “onyx lounge”, named after JPMorgan’s in-house blockchain payments system was unveiled alongside a report from the bank.
Crypto whales are buying MANA
In the past 24 hours, 1,000 wealthiest Ethereum whales have bought on average 1,500 tokens for an average total purchase price of $4,980.
MANA has also cracked the top-10 of total holdings, sitting at the ninth slot with an average quantity of 100,905 for a valuation of $331,227.